“There are two types of Winnipeggers: those who love it, and those who love to hate it. If you belong to the first group, you're in the right place. If you're in the second group, it's our mission to convert you.” 

That’s how the “Our Story” section of We Heart Winnipeg’s website starts and that’s all we needed to see to know they are our kind of people and the perfect collaborators for Winnipeg: Made from what’s real.