Far From Ordinary Clothing has gone from being a boutique Winnipeg store to being on the backs of some of the globe's biggest celebrities.

The shop started off by offering brands like Obey and New Era in Winnipeg's Exchange District and has grown in popularity throughout Winnipeg and North America.

Nick Welch, co-founder of FFO, created a look inspired by the story of Winnipeg through premium, luxury quality streetwear. The design incorporates the new place brand logo in tandem with the niche FFO style, with a subtle yet impactful message that encapsulates Winnipeg’s new identity. 

Read more about our collaboration.